Its story follows a married couple who make a sex tape to spice up their relationship only to wake up the next morning to find that it has gone missing. This sparks a frantic search in an attempt to find it. The film was produced by Columbia Pictures and was released on July 18, Jay and Annie Hargrove are a married couple, who, after having two kids, have sex at every opportunity. After Jay struggles to get an erection , Annie suggests making a sex tape. They film themselves having sex in every position listed in The Joy of Sex.