Oldushka is breaking all the rules in this youth-oriented industry. While all of the hype in the fashion industry may be surrounding this new, young crop of supermodels , many of whom have barely reached the legal drinking age , it seems that the fickle tides on the runway are beginning to turn. And now thanks to Russian modeling agency Oldushka , we might be seeing even more baby boomers taking the catwalk by storm next season. True to its name, this new agency is catering to the perimenopausal set and up, representing models exclusively above the age of 45, with their oldest client having celebrated 85 years of life.
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By Jane Gordon for the Daily Mail. As an undercover assignment, becoming a 'Mrs Robinson' model didn't seem too much of a stretch for me - just as long as I could keep my clothes on. I'm Friends tell me I'm not in bad nick, and if the founders of Britain's best known model agency for mature women are to be believed, there is huge demand for models of my age.
Being young is traditionally prioritized over being older in the modeling industry. Senior models are proving they are as stylish as those in their 20s and one company is choosing to specialize in older talent. Igor Gavar, a photogram, is the founder of OLDUHSKA, and for the past year, he has built an agency of good-looking men and women ranging from 45 years old to their early eighties. Each model has a distinct look and models have worked for a wide group of modeling gigs from fashion to lifestyle photography.